Banker to Banker

The Price For Attention in Bank Marketing

Banker to Banker

BANK MARKETING If you are still spending money on print and direct mail, we ask you why? Not only is it hard to track, but it is likely the least effective form of marketing that you can do. While building a brand is good, generating an emotional connection is better.

How To Become A Better Trusted Advisor In Banking

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IMPROVING BANK PRODUCT SALES A surge in alternative lenders and intense competition among banks has forced community bank lenders to further differentiate themselves and their institution. Many lenders are switching their professional focus from being a salesperson to being a trusted advisor.

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Our 7 Question Test To Prevent Bad Bank Technology

Banker to Banker

BANK TECHNOLOGY DECISIONS The largest problem with bank innovation is that we see or hear about a sexy piece of technology at a conference or at another bank and then acquire it.

How Understanding Loan Demand and Credit Quality Will Make You A Better Banker

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A common line of thinking in the banking industry, especially regulators, is that recessions are driven by, or at least exacerbated by, the supply of credit. Banks, in an effort to stay competitive, tend to drop their lending standards to hit their loan growth targets.

The Status of Commercial Real Estate Values

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CRE UNDERWRITING Recent data, just released from Real Capital Analytics, shows that since the start of the year (month-end April), commercial real estate (CRE) has appreciated 2.6% in 2019.

What Bankers Need To Know About The Yield Curve

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INTEREST RATE TRAINING Bankers should consider the shape of the yield curve when structuring and pricing loans to maximize return and reduce risk. The shape of the yield curve can also help lenders understand borrowers’ needs and better position the bank against competitors

Changing Payments and Bank Strategy

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BANK STRATEGY One item that should be on every bank’s strategic horizon is how to adapt to the changing face of payments. If you are one of those bankers that say, “Cash won’t go away in my lifetime,” you could be right.

How To Tackle The Basics On Deposit Marketing [Webinar Recording]

Banker to Banker

DEPOSIT MARKETING If you are getting up there on loans-to-deposits and you are worried about bringing in more deposits the first question to ask yourself is, are you devoting enough resources to gathering deposits? Do you have a Chief Deposit Officer? Do you compensate for deposits?

Why You Are Watching The Wrong Lending Competitors

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CREDIT MANAGEMENT No doubt, you hear all about how your competitors are winning deals because they are more aggressive when it comes to underwriting.

The Hidden Risk in Commercial Lending

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MANAGING CREDIT RISK Most risk managers are intimately familiar with the expected loss for credit and interest rate risk. However, fewer risk managers are familiar with the concept of unexpected loss.

How To Get Better At Bank Email Notifications and Marketing

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BANK EMAIL BENCHMARKS Send a bank marketing email out, and chances are 15% never reach the prospect’s inbox. That is not bad considering that it used to be above 25% just a couple of years ago. Bankers have been working hard at collecting email addresses and managing the distribution list.

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The One CRE Underwriting Metric You Are Likely Not Using, But Should

Banker to Banker

More Accurate CRE Underwriting Whenever your bank is looking at underwriting commercial real estate (CRE), you are probably looking at a variety of macro factors such as rent and occupancy trends, absorption, and capitalization rates.

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Do You Really Want To Lend Below A 10% Debt Yield?

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PROFITABLE BANK LENDING Commercial lenders should be aware of the important factors that drive customer behavior to borrow funds. Our clients borrow from us when they refinance debt, or purchase equipment, real estate, or finance working capital.

What Just Happened At Finovate Spring 2019

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Last week, Finovate Spring 2019 took place in San Francisco in which over 270 banks watched more than 60 companies each have seven minutes to impress you with a demo of their technology.

13 Of The Most Important Mary Meeker Slides Pertaining To Banking

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TECHNOLOGY TRENDS Starting in 1995, star-analyst Mary Meeker, “The Queen of the Internet,” co-founder at ReCode, and partner at the investment firm Bond Capital delivers a 30-minute presentation on the state of the digital landscape.

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Where To Digitally Advertise If You Are A Bank

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When your bank places advertising, partners, produces content or conducts events, it is helpful to statistically know which subject matter is most, and least conducive to banking. For example, by our marketing data, if you are interested in banking, and getting the most out of your banking relationship, you have a 31.4% probability of also being interested (to the point of engaging with content) in travel

5 Reasons To Come To Our Bank Management Conference

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2019 BANK MANAGEMENT CONFERENCE If you have not already, you should make plans to attend our 2019 Bank Management Conference which is coming up quickly on July 11 – 13, 2019.

The Most Important Function You Need For A Digital Bank

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THE DIGITAL CUSTOMER EXPERIENCE While online account opening and digital lending are great, there is one function that is the most in demand by bank customers, yet most banks don’t think to provide any digital functionality around it.

Using Display Ads To Drive Profitable Deposits

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DEPOSIT MARKETING You have probably heard that digital display ads, those small billboards that pop up on mobile, social channels and websites are worthless.

How To Grow Deposits With The Latest Marketing Techniques [Webinar]

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Earlier this week we ran an article on the Price of Attention for Bank Marketing ( HERE ) and we were inundated with questions about how to pull some of these techniques off.

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How To Generate More Revenue and Satisfaction with an Inverted Yield Curve

Banker to Banker

A LOAN TACTIC TO IMPROVE REVENUE You cannot read a financial paper, business feed, or watch financial television without someone mentioning yield curve flattening and inversion. Google searches for “yield curve inversion” are at their highest level ever.

Improving ROA and Data Visualization At Your Bank

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THE DATA ON NIM Data visualization is the presentation of data in a pictorial or graphical format. It enables decision-makers to see analytics more easily, grasp difficult concepts, identify new patterns, and explain outliers

How Should Community Bankers Position for Declining Rates

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COMMERCIAL LENDING IDEAS Many community bankers are now considering how to position their asset and liability portfolios for declining interest rates. On the one hand, interest rates should be falling more, and on the other hand interest rates are being talked down against a backdrop of still strong economic data

Bank Brands We Admire, How Much To Spend and 5 Steps To Get There

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It has been said that community banks are not doing enough to differentiate themselves and are not properly segmenting their markets.

How Citizens Bank of Edmond Amplifies Their Brand And Creates A Strong Culture

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If you ever doubted the power of a CEO, consider Jill Castilla, CEO of Citizens Bank of Edmond. Taking over at the start oft his year, she has been quick to change the culture.

10 Trends in Bank Marketing for 2017 (Part I)

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In 2016, bank marketing changed. Out was the reliance on in-branch brochures, print ads and a couple of events per year. In 2016, as an industry, banks started to embrace the power of social media which has now morphed into a trend of focusing on mobile.

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Using the Emotion of Banking to Attract Customers

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Later this month, Secretary of State John Kerry will attempt to bring peace to one of the world’s most dangerous troubled spots – a Washington D.C. Best Buy. There, mobs of discount-fueled shoppers will be viciously climbing over each other attempting to save $25 on the latest Xbox One.

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This Credit Union and Banker Amazed Us

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If you are looking for examples of how banks have to change, stop by Grow Financial Federal Credit Union the next time you are in Tampa and see Natalia Spratlen. Grow Financial FCU presents a nice, open small footprint branch space and creates an environment of high productivity.

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What We Learned At The ABA Marketing Conference

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Fresh off the 2015 ABA Marketing and Retail conference in Denver, we have a very long Evernote page of ideas, inspirations, thoughts and tactics.

Should Your Bank Go To Cuba?

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Ahh, the gentle breeze of Havana – the music, the people, the cigars, the mojitos and the embargo. Given the thawing relations and the new rules announced by the Obama administration, banking and financial transactions are now loosening….somewhat. somewhat.

Why Community Banks Need To Stay In The Payment Game

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Yesterday was the first anniversary of Apple Pay while the past 60 days saw the release of Android Pay and Samsung Pay. The strategic question comes up – which do you do if any? Before you answer that question ask yourself this one – how long do you want to be in business?

How The OCC Will Help Bank Innovation

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Given that our latest TV obsession is Westworld and that we are focused on innovation, it was with great interest last week that we learned that the OCC is prepping to open a “Responsible Innovation Office.”

If You Want A Younger Client Base At Your Bank, Use This Idea

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Truth be told, there is very little practical knowledge taught in college.

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Banks Need To Stop With The “Digital Strategy”

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Indra Nooyi, Pepsi’s CEO, wanted to put more emphasis on design. She gave each executive a photo album and a mission to go capture designs that “inspire.” It was a simple assignment, but only a few managers completed the task and of those that did, half of those had their spouse do it for them.

10 Trends in Bank Marketing for 2017 (Part II)

Banker to Banker

In Part I, we covered how bank marketing is changing from the reliance on in-branch brochures, print ads and a couple of events per year.

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Countering The Aging Community Bank Customer Base

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There was a time when the average community bank customer was the same age as the adult general population. Over time, due to the urbanization of America, immigration and lack of targeted marketing, this has changed.

What Machine Learning Taught Us about Our Branches

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These days, if you want to make tough branch decisions, use a good college student instead of an experienced banker.

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What We Learned From Live Oak Bank [Podcast]

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Of all the top performing banks, the one that we are most envious of and follow the most closely is Live Oak Bank. Chip Mahan and his team of high performers have reverse engineered the best parts of banking.

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How Bankers Can Find Their Sweet Spot Of Risk

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Contrary to popular belief, risk isn’t something to avoid. Risk is not even an element to minimize. This is counterintuitive as most bankers are taught to avoid and minimize risk. For that matter, most regulators, board members, and investors also reinforce this notion.

Community Bank Performance for 3Q 2015 [Presentation]

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In order to give you the most current perspective on our banking industry, we have compiled the latest data and have attached a complete presentation at the bottom of this blog post.

How Banks Are Managing Portfolio Credit Risk

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Risk parity is a portfolio allocation strategy that that every bank manager should understand because the concepts are key to understanding how a bank constructs both its balance sheet and its credit portfolio

Banking Is Not A Commodity. How To Set Your Bank Apart

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Banks stumble on how to create an enduring brand. It’s hard given that one checking account looks much like another. However, if they can brand water, bananas and vodka, we can certainly brand a bank.

Use This Gift Guide For Ideas And New Customers

Banker to Banker

If you want to know why we do a gift guide every year, it is because it is fun

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