Basker Rangachar has joined Zafin, a leader in relationship banking software for the financial services industry, as chief transformation officer and global head of advisory services.

In this newly created role, Basker will lead two strategically important pillars in the growth agenda for Zafin — capitalizing on  business opportunities through a coordinated transformation of Zafin solutions, processes and disciplines to achieve scale and speed and  global expansion of advisory services.

Basker has 28 years of  experience across B2B and B2C industries including financial services, private equity, retail, manufacturing, oil and gas, consulting, and audit. Prior to joining Zafin, he was the global head of brand and retail marketing at Standard Chartered Bank where. Over a 10-year career there he held senior consumer banking leadership roles across the bank. In recognition of his strong achievements, Basker has received several industry awards including being named Marketing Magazine’s Marketer of the Year in 2012.

“I feel privileged to join the leadership team at Zafin,” said Basker. “Having known the founders since 2009, I remain deeply impressed with how they have exponentially grown the company by enabling banks to live up to the promise of client centricity and deepening client relationships. Industry recognition of Zafin by Deloitte as one of the fastest-growing technology companies in North America in both 2014 and 2015, and American Banker’s naming of Zafin as one of its Top 10 FinTech Companies to Watch in 2014, are a testament to their continued success. The diverse talent, rich experience and strong core values of Zafin makes it a compelling proposition for me to join the team and contribute to its next wave of growth.”

“In addition to his extensive banking experience, Basker has a deep understanding of various cultures, as he has lived across India, Dubai, Singapore, Australia, Thailand, and Hong Kong,” said Al Karim Somji, Zafin, founder and CEO. “His domain knowledge of financial services, successful track record in growing businesses, and his extensive network with senior banking executives makes him a unique talent in the industry. His personal career transformation from CFO to CMO shows that he is perfectly suited to lead our corporate transformation agenda and help grow the company”.