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More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

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Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

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Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

As the CRE market continues to tighten, the rejection of substandard loan documentation is on the rise. As lenders work to accelerate loan documentation to meet demand, they are often dealing with substandard automated loan documentation, which runs the risk of having loan documents challenged. In today’s market, lenders are cautious and should remain cautious when looking at loan docs.

How are some regional banks outperforming their bigger rivals? The answer may lie in their early adoption of digital lending as a core service. Digital lending technologies are helping banks make the transition faster so they can compete more effectively. It’s an opportunity that other small and regional banks can learn from, and this guide is the playbook for how to do it.

This comprehensive guide provides commercial lenders with key insights into automating small-balance, mid-market, and large-cap loan documentation with advanced technology. It will unpack the intricacies inherent in complex loans and examine how an automated system such as GoDocs — the only solution that automates loan packages for loans of this type— provides impressive benefits and ROI to any lending institution.

Simply having customer information can no longer be enough. You need data that can provide a deep dive into your customer base in order to create personalized marketing that hits home. When you choose the right CDP to fit your organization’s needs, you give yourself the power to take full advantage of your customer data. Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce.

Small and midsized banks are at tremendous risk. Community banks are at risk of losing their core business to the companies innovating in the paytech and lendtech spaces. Small business lending is ground zero for this imminent disaster. On the surface, things are going well for community and regional banks and credit unions. Though only in charge of a small percentage of total assets, they’re disproportionately dominating small business lending.

Small Business Administration (SBA) loans are more important than ever for banks in the wake of the COVID-19 pandemic and the Paycheck Protection Program (PPP). A digital-first strategy for SBA loans is required to capitalize on the permanent impact to business banking. Read this eBook to understand how to build the business case for your bank to do digital SBA lending now.

For banking and housing experts, it’s no secret that the demand for affordable housing hasn’t slowed down. At the same time, the federal government is taking steps to curb inflation by raising interest rates. It's becoming harder to make informed decisions about where rates might go. However, that begs the question: how does this affect the CRE multifamily sector?

Not all automated loan doc prep solutions are created equal. Learn what you should know so that you can make the best choice for your business. The commercial lending space is booming as more developers take on projects, especially with the booming need for housing. For lenders, this means an influx of loan applications and paperwork. The ability to efficiently and accurately process these loans is the key to surviving and dominating a competitive market.

See how theLender, using transformative digital technology, grew their lending volume by orders of magnitude with an innovative approach to mortgage lending. Private lenders are working to keep loan costs down and offer a frictionless and affordable lending experience. theLender recognized this gap in the market to address the pressing needs of both lenders and borrowers. theLender achieved full automation in the loan documentation process for each of its unique loan products, including auto-pop

Happily Ever After doesn’t just happen, except of course, in fairy tales. Hard work alone is not enough for month-end close best practices. It requires discipline, teamwork, and the right tools. All of this is within reach. Discover how your organization can achieve a Happily Ever After close.

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The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

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Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

As the commercial lending market continues to evolve, non-QM loans are becoming an increasingly popular offering among lenders looking to create new revenue streams. While lenders took a hit during the pandemic, the housing shortage is driving more investors to seek out non-conventional loans in order to meet demand. Commercial lending is going through an important transformation as consumers demand better solutions and technology works to address long-standing problems in the industry.

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It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

Commercial construction is ramping up as developers pursue new business opportunities. After the recession of 2020, more people are turning to commercial lenders to fund new construction or renovations. It is important to enter the loan and construction process with a clear understanding of how it works, the challenges that will arise, and how to avoid potential pitfalls.