William Mills

DECEMBER 13, 2023

WMA team members weigh in on their 2024 fintech, marketing and PR predictions. As we work on our annual Bankers as Buyers report , which highlights predictions and trends for the financial services industry, we were inspired to make a few of our own.

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Perficient

FEBRUARY 29, 2024

This blog was co-authored by Perficient’s Chief Strategist and banking expert: Scott Albahary A slowing global economy, coupled with a divergent economic landscape, poses challenges for the banking industry in 2024.

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Trends Industry Analytics Compliance 221

Gonzobanker

MARCH 28, 2024

2024 will prove to be a remarkably busy year in the digital space, when many financial institutions will make near-life-or-death choices about the future of their digital platforms and how they will support them. This is an area where speed-to-market competition will be important. #3. Josh Davis is a director at Cornerstone Advisors.

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Digital Banking Customer Experience Strategy Exercises 155

Jeff For Banks

MARCH 21, 2024

In the markets, we watched helplessly as real GDP plummeted -5% in 1Q20 and -31% in 2Q20 before rebounding by +33% in 3Q20. I’ve previously theorized that China would try to reclaim its global market share lost during the pandemic by flooding the markets with cheaper goods. 2024 could exceed -$2.0 Here's a rant.

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Marketing Policies Report Atlanta 148

The Financial Brand

APRIL 12, 2024

This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. Email authentication is now mandatory in 2024. This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand.

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Gonzobanker

JANUARY 18, 2024

Having complained in a recent post on LinkedIn that a lot of the predictions I see are nonsense, you may think I’m crazy for posting my own set of predictions for 2024. That said, here are my banking and fintech predictions for 2024: 1. Tech companies that enable banks and credit unions to provide BNPL will have a good year in 2024.

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William Mills

JANUARY 17, 2024

Remaining at the forefront of policy changes and requirements, specifically for emails, is a top priority for our marketing team. HubSpot released this article discussing Google and Yahoo’s latest requirements for email marketing beginning in February 2024.

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William Mills

APRIL 5, 2024

Branded under its new moniker, America’s Credit Unions (following the recent merger of CUNA and NAFCU), the 2024 Governmental Affairs Conference (GAC) was a successful one, bringing together credit unions from across the U.S. and the service providers and technology partners that are helping them better serve their members.

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William Mills

NOVEMBER 21, 2023

Are your 2024 PR strategies as polished as a Red Ryder BB Gun? Companies are diligently shaping plans for 2024 across various domains such as product development, investments, technology, and notably, marketing and PR initiatives.

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The Financial Brand

MARCH 29, 2024

This article The Great Checking Account Migration: How Marketers Grab Growth in 2024 appeared first on The Financial Brand. Now, bank marketers have a once-in-a-decade opportunity to serve the coming checking account migration. Millions of people moved to a new state or a new city during the post-pandemic residential boom.

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Image Works Direct

OCTOBER 25, 2023

Our team aimed to fuel the excitement with our October 12 webinar, where we shared strategic and creative insights for 2024 financial marketing. Annual planning is exciting and daunting. Whether you were able to attend or not, we wanted to follow it up with some highlights of the discussion.

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The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

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PYMNTS

JANUARY 27, 2021

The study found that central banks collectively representing a fifth of the global population will likely issue a general-purpose CBDC by 2024, according to BIS. Emerging markets and developing economies are strong boosters of cryptocurrency as they are looking for ways to expand financial inclusion, BIS said.

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Javelin Strategy & Research

NOVEMBER 7, 2023

Banner Section Home Rss.xml 2024 Trends & Predictions Javelin’s Trends & Predictions reports look at the coming year across the range of Javelin Strategy & Research’s practice areas—digital banking, fraud & security, payments, and wealth management—and highlight the compelling challenges and opportunities likely to emerge.

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Gonzobanker

FEBRUARY 1, 2024

We can’t sleep on non-bank competition, bigger banks controlling even greater market share, or big tech and embedded finance. M&A Dynamics Last year, we left AOBA noting that most bankers were optimistic about deals picking up later in 2023 and that the chances of a raging 2024 were strong.

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The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

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PYMNTS

AUGUST 23, 2018

Forget Apple and its $1 trillion market capitalization. trillion in market cap by 2024. The analyst said in a research note to clients that AWS may be worth $1 trillion in six years, which would be larger than Amazon’s market cap, which currently stands at $929 billion. percent of the retail market in the U.S,

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American Banker

FEBRUARY 15, 2024

The Federal Reserve Board's 2024 stress test scenario posits severe market volatility, widening corporate bond spreads and significant declines in asset prices. The scenario comes alongside new exploratory analyses probing additional risks for the first time.

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The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

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Gonzobanker

DECEMBER 7, 2023

Most of the talk about commercial lending is currently focused on commercial real estate and market conditions for office properties. C&I lending is the New Year’s resolution to keep in 2024 appeared first on Gonzobanker. In a nutshell: real estate lending. So, lenders, PUMP IT UP! The post Step aside, gym membership!

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The Financial Brand

NOVEMBER 23, 2023

This article 2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones appeared first on The Financial Brand. Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

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William Mills

JANUARY 24, 2024

Deposits are the lifeblood of any financial institution, and emphasizing deposits in 2024 is key to long-term growth and stability. As credit union leaders reflect on the past year and look toward the new year, growing deposits will continue to be a priority.

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South State Correspondent

JANUARY 30, 2024

Marketing and technology (IT) are two budgets that have taken the most significant hit. In this article, we partner with Gartner to look at 2024 key IT metrics and provide strategic insight into how much your bank should be spending on IT. of total expenses; in 2024, this number is expected to be 11.2%.

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Capital Operations Customer Experience Comparison 195

The Financial Brand

DECEMBER 27, 2023

This article Trends 2024: Bank Spending on RegTech Will Reach New Heights in 2024 appeared first on The Financial Brand. This article Trends 2024: Bank Spending on RegTech Will Reach New Heights in 2024 appeared first on The Financial Brand.

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Image Works Direct

JANUARY 10, 2024

Want your marketing to hit all the right notes? Look no further than image.works’ 2024 Idea Book! Tired of the same old song and dance? We hear you. Complete with catchy designs, client testimonials and on-trend strategies, you’ll be spinning with inspiration as you explore the pages of our Idea Book.

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Trends Strategy Marketing 36

The Paypers

JANUARY 9, 2024

Japan-based ecommerce company Mercari has revealed its plans to accept Bitcoin payments for its flea market app-listed products starting with June 2024.

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The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

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South State Correspondent

APRIL 9, 2024

Changes in Market Expectations: Markets can move rapidly and market participants do not always clearly appreciate the impact of forward projections. For example, at the start of 2024 the market expected six interest rate cuts, while at the time of writing this article the market expects only 2.6

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The Paypers

APRIL 22, 2021

The Chinese ecommerce market is set to register a compound annual growth rate of 12.4% trillion in 2021 to USD 3 trillion in 2024, forecasts GlobalData. from USD 2.1

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The Financial Brand

MARCH 27, 2024

This article A Focus on New Products May Push Varo to Profitability in 2024 appeared first on The Financial Brand. A pivot from mass marketing to speedy product development drives customer growth and revenues. This article A Focus on New Products May Push Varo to Profitability in 2024 appeared first on The Financial Brand.

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The Financial Brand

DECEMBER 28, 2023

This article Trends 2024: Banks Must Rethink Employee Comp and Benefits appeared first on The Financial Brand. In a tight labor market, bank employees who feel underpaid or undersupported can — and will vote — with their feet.

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TheGuardian

DECEMBER 30, 2023

Shame about the lacklustre state of most UK shares Global financial markets confounded gloomy expectations in 2023. Many major share indices recorded double-digit gains during the year, helped by a strong rally in November and December as falling inflation made traders more hopeful of an interest rate cut in 2024. Continue reading.

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Perficient

DECEMBER 19, 2023

That’s why we are excited to share that Perficient has been named a Major Player in the IDC MarketScape: Worldwide Experience Build Services 2023–2024 Vendor Assessment and IDC MarketScape: Worldwide Experience Design Services 2023–2024 Vendor Assessment reports. What Does This Inclusion Mean for Perficient?

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South State Correspondent

JUNE 15, 2022

The Fed relented to market pressure and raised the overnight fed funds target rate 75bps to 1.50% – 1.75%. The stronger-than-expected May CPI Report has kept financial markets under pressure since its release last Friday and the Fed acknowledged that pressure with the need to move in larger increments in its rate-hiking campaign.

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American Banker

DECEMBER 29, 2023

Location and regulation will also play a big role in what the market looks like in the next year. Projects are underway at a number of payment firms including PayPal, Circle and Ripple.

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The Financial Brand

DECEMBER 20, 2023

This article Why Marketers Need to Rationalize and Aggregate their Martech Stacks in 2024 appeared first on The Financial Brand. With so many options, how can marketers rightsize their tech stacks? This article Why Marketers Need to Rationalize and Aggregate their Martech Stacks in 2024 appeared first on The Financial Brand.

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The Financial Brand

JANUARY 1, 2024

This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand. This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand.

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