Bank Super Bowl Ads 2012

Jeff For Banks

Awesome: Would my marketing readers, being given the keys to the Super Bowl jumbo tron, offer this lack of creativity: Not a 2012 commercial, but this is my favorite Super Bowl bank ad. First, check out this creative yet sleepy First Bank ad.

Noncash Payment Fraud Values On The Rise Since 2012

PYMNTS

between 2012 and 2015, surpassing growth in noncash payments, the Federal Reserve found. billion in 2012. According to the study in 2015, the payments fraud rate by value was more than 20 percent bigger than in 2012.

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Protected: Bank Innovation Partnership Opportunities

Bank Innovation

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FAQ

Bank Innovation

This is where frequently asked questions and answers would go. How do I submit a post? You can submit a post by first clicking on the drop down list found under the Posts heading and then click on the last choice in the list named “Submit a Post” You will then be prompted to […

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The Case for the Big Branch

Jeff For Banks

According to FDIC data, the branch grew from $41 million in deposits at June 30, 2007, to $70 million at June 30, 2012, a 70% increase. I had a very interesting conversation with a bank client today. He called me to discuss, among other things, his bank''s expansion strategy.

FDIC 95

Big Data or Big BS in Banking

Jeff For Banks

Banking is becoming increasingly and irreversibly data driven. The amount of information we collect on customers exceed most industries, with the possible exception of the medical industry. Much like medical, the information we collect is highly personal. Since outsiders (i.e.

Common Misperceptions: Community Banks are Beating the Behemoths

Jeff For Banks

My firm constantly evaluates industry trends and happenings to formulate what we term our Industry Overview. Although a constant process involving hypothesis, research, and re-evaluation, we center our thinking annually to ensure we properly debate, debunk, and determine where our industry is moving.

Deposit Fees: Now Is The Time

Jeff For Banks

In the article, he cites an April 2012 study by Market Rates Insight that identifies fee services that our customers want to use and would be willing to pay for. Aside from my Navy days, I have been in banking all of my life. But I don''t balance my checking account.

Is branch profitability out the window?

Jeff For Banks

About 10 years ago my firm analyzed the hundreds of branches in our profitability database to determine exactly what is "critical mass". We sorted by pre-tax profit contribution as a percent of branch deposits, and further sorted by "direct" profits and "fully-absorbed" profits.

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Banking's Curious Lack of Profits in Fee-based Businesses

Jeff For Banks

The average profitability of fee-based products was -10% during the first quarter of 2003, and is –7% during the first quarter of 2012. Remember the good old days when bankers talked big about their fee income prowess?

Bank Cost Structures: Mostly Fixed

Jeff For Banks

I recently taught Bank Profitability to a Washington Bankers'' school. As part of the curriculum, we discussed the cost structure of financial institutions and how it impacts decision making. True to the subject, we discussed using product profitability data to make decisions.

Where will banks get their next dollar of capital?

Jeff For Banks

Retained earnings. I make a living helping financial institutions be as profitable as feasible. To perpetuate their business model. This is how I feed my family. But profits have been under pressure since 2008.

Best Book Ever on Word of Mouth and Direct Mail Marketing

Jeff For Banks

I hope the title of this post compelled you to read its contents. If so, I suppose you are expecting me to offer my opinion on the most recent thought leadership on word-of-mouth and direct mail marketing. But I will not.

jfb Toons: Bank Strategy Execution

Jeff For Banks

Welcome to my first installment of jfb Toons, a cynical look at how financial institutions operate. In this version, I migrate from the strategy development retreat to how that strategy is translated to day to day execution.

Digital Money Forum 2012. 15th anniversary and lively as ever

Money and Payments

The Digital Money Forum is an event that this year reached it''s 15th anniversary. And a special event it is. My previous visit to the Forum was probably some ten years ago, when everyone was pretty much into the e-money way of life. But technology, money and society continue to develop and that''s where Dave Birch and his team of Consult Hyperion come in. In setting up the forum they provide for a lively and thought-provoking event where money is dealth with from all different angles.

Capital and More of It!

Jeff For Banks

The regulatory definition of "well capitalized" has not changed post financial crisis. Tier 1 leverage ratio: 5% Tier 1 risk-based ratio: 6% Total risk-based ratio: 10% So where is all of this belly aching about capital requirements coming from? It has come from three places, in my opinion.

How stable are your deposits?

Jeff For Banks

I am attending the Financial Managers'' Society ( FMS ) Forum in Las Vegas this week. The Forum is chock full of education opportunities for banking finance professionals. One session caught my attention.

Leader Selection: "He's not ready."

Jeff For Banks

Financial institutions are currently struggling to identify the next generation leaders. Should we fall back on our old playbook, selecting highly "experienced bankers" that have been around and are likely to be the mantle bearers for the good old days, or should we think differently?

In Pursuit of Return on Equity

Jeff For Banks

When performing ratio analysis to determine a company''s profitability we should remember that a ratio has at least two data points: a numerator and a denominator. It doesn''t matter if it is banking, retailing, or widget making.

The Jeff For Banks Federal Income Tax System

Jeff For Banks

This is not a political blog. I do not express political opinions, at least overtly. Because I have opinions. Oh I have opinions. But this presidential election season had me whaling and gnashing teeth for it to be over, much like that toddler on YouTube.

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Mortgage Banking: How profitable should it be?

Jeff For Banks

I recently spoke to an old friend that is a bank equity research analyst and asked him how his coverage universe was doing with second quarter earnings. He said his "mortgage banks did great".

Do We Care About Leadership?

Jeff For Banks

On a recent plane ride I sat next to the Commander of the NCO Academy at Fort Jackson, South Carolina (see picture from one of last year''s classes). He is a reservist, and had interesting perspectives on how the military operates versus private industry.

Job Description: Branch Manager

Jeff For Banks

I frequently hear lamentations about the gap between the performance expectations of community financial institution (FI) personnel and performance results. A frequent challenge is that performance expectations are not documented in the form of job descriptions.

Grow or Die. Really?

Jeff For Banks

Grow or die. Acquire or be acquired. Build it or kill it. And so go the banking platitudes. Now, perhaps those that invoke these phrases have strategies that compel them to grow.

Risk Adjusted Return on Capital (RAROC) for Financial Institutions

Jeff For Banks

How do you measure the profitability of lines of business, products, or customers? The simplest form is in dollars. But does that measure the profits against the investment required to generate those profits?

Strategy drives structure. in theory only?

Jeff For Banks

Strategy drives structure, so says Peter Drucker. Do you believe him? Does your strategy drive your structure? I taught Organizational Structure this week at the North Carolina School of Banking. I was the one in the room with the accent, by the way. But I digress.

Your Branch in Your Pocket

Jeff For Banks

I am attending the annual ABA Marketing Conference , where I spoke on how marketing can focus efforts on improving profitability and moving their bank forward. The program had plenty of learning opportunities. One was the best attended general session in conference history, Brett King on the future of banking. Brett is the author of Bank 2.0 , Branch Today, Gone Tomorrow, and the forthcoming Bank 3.0

Banker Quotes: As Told to Me v3

Jeff For Banks

I learn a lot from bankers as I visit their offices, speak to them on the phone or at industry events. Occasionally they will offer an insight that I think my Twitter followers would find interesting.

What is it about Midwest Financial Institutions?

Jeff For Banks

SNL Financial LP does an annual ranking of best performing banks using six core financial performance metrics that focus on profitability, asset quality and growth for the 12-month period ended Dec. 31, 2011. SNL measured each company''s standard deviation from the mean of each metric.

Shark Tank: Bankers' Edition

Jeff For Banks

Reality shows are generally not my thing. Don’t get me wrong, I’m often subjected to the genre because I submit to family preferences. How else would I know that Emmitt Smith is quite the twinkle toes. But, while channel surfing, I discovered Shark Tank. On Shark Tank (see the clip below), entrepreneurs pitch their ideas to a panel of angel investors, known as sharks, to win funding for their enterprise.

Banker Quotes: As Told to Me v4

Jeff For Banks

I learn a lot from bankers and industry experts as I visit their offices, speak to them on the phone or at industry events. Occasionally they will offer an insight that I think my Twitter followers would find interesting.

Customer Profitabilty in Banking: Do you do it?

Jeff For Banks

According to an ABA survey (see table), I doubt it. I am speaking at the upcoming ABA Marketing Conference next week. Well, maybe not as much speaking as appearing. Mary Beth Sullivan and I are appearing as guests of Susquehanna Bank''s Susan Bergen, in an Oprah like talk show format. I suggested Saturday Night Live''s Point-Counterpoint format, but it was rejected. To appease my objection to appearing on Oprah, they orchestrated my entrance to a Pitbull song. I did not know who Pitbull was.

Job Description: Business Banker

Jeff For Banks

I frequently hear lamentations about the gap between the performance expectations of community financial institution (FI) personnel and performance results. A frequent challenge is that performance expectations are not documented in the form of job descriptions.

Random Stuff About Me

Jeff For Banks

A tweep of mine, Ken Mueller (@kmueller62), posted an interesting bio-post titled " Random Stuff You Should Know About Me " on his Inkling Media blog. I saw his reference to it on Twitter, I read it, I enjoyed it, so I decided to copy it. with Ken''s blessing of course.

Banking's Total Return Top 5

Jeff For Banks

This has led to a mind blowing net interest margin of 6.01% for the quarter ended September 30, 2012. It''s third quarter 2012 ROA was 1.15%. Last year I searched for the Top 5 financial institutions in total return to shareholders because I grew weary of the "get big or get out" mentality of many bankers and industry pundits. If their platitudes about scale and all that goes with it are correct, then the largest FIs should logically demonstrate better shareholder returns.

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Preamble to a Bank Strategic Alternatives Analysis

Jeff For Banks

Bloggers pepper me with insights on how to be a more successful blogger. One such insight is to create a compelling title. In this regard, this blog''s title is an outright fail. Try to say it three times fast! I recently sat in front of a client board committee reviewing the bank''s strategic alternatives (see a prior post on performing such analysis here ). Before you think this bank is on the auction block, think again.

Guest Post: Third Quarter Economic Update by Dorothy Jaworski

Jeff For Banks

And don’t forget that they are still finishing the $667 billion Operation Twist Program by year end 2012, where they sell shorter maturities and buy longer term ones to push interest rates lower. In March, 2012, the Bhutan GNH Index was on a UN meeting agenda, no doubt to promote the idea of promoting well being over weak economies. in the second quarter of 2012. Housing price data is turning into the surprise of 2012.