The Financial Brand

NOVEMBER 17, 2021

Banks should leverage the shift to digital options by building a hybrid distribution network that uses human engagement to improve experiences. The post Banking Must Combine Strength of Humans With Power of Technology appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Technology 34

Technology Banking Trends Analysis Trends 34

The Financial Brand

NOVEMBER 16, 2021

The post 18 of the Most Stunning Credit & Debit Card Designs in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Even as people use digital payment apps more often, they still love a slick-looking card that gets noticed when they pull it out.

Cards 34

Cards Banking Trends Analysis Branding 34

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

Data 34

Data Marketing Banking Trends Analysis 34

The Financial Brand

NOVEMBER 18, 2021

The post One Key Martech Tool Financial Marketers Should Use to Leverage Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Customer data platforms can transform how financial institutions run marketing campaigns. Here's how CDPs work and the benefits they bring.

Tools 32

Tools Data Marketing Banking Trends 32

The Financial Brand

NOVEMBER 17, 2021

The post Financial Wellness Has Improved (And Here’s Why That’s a Problem) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Gains came mainly from government aid — now mostly ended — and key segments of society remain at risk. What financial institutions can do.

Banking Trends 31

Banking Trends Maine Analysis Trends 31

The Financial Brand

NOVEMBER 18, 2021

The post How the ‘New Normal’ is Driving Change in Small Business Lending appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Greater acceptance of digital commercial lending processes has arrived as both financial institution lenders and prospects see the benefits.

Lending 28

Lending Banking Trends Analysis Trends 28

The Financial Brand

NOVEMBER 14, 2021

Can banks and credit unions outpace neobanks and fintechs? The post DIY Banking: Why Consumers Love Mix-and-Match Patchwork of Financial Providers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumers increasingly are willing to try new providers, looking for the best fit.

Banking Trends 25

Banking Trends Analysis Trends Branding 25

The Financial Brand

NOVEMBER 15, 2021

The post Banking Execs Reveal 6 Essential Drivers of CX Success appeared first on The Financial Brand - Banking Trends, Analysis & Insights. New data highlights key differences between what mature customer experience programs accomplish versus what other financial institutions do.

Customer Experience 22

Customer Experience Banking Trends Analysis Trends 22

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. According to our 2021 Marketing and Compliance Report, financial brands had a few key goals in mind going into 2022. The second marketing goal financial brands found significant was in the areas of digital marketing and technology.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Social Assurance

NOVEMBER 16, 2021

Financial brands are uniquely positioned to remedy this pain with a key competitive advantage: their financial literacy programs. From teaching about investing, savings, and banking to helping customers plan for retirement, there are a number of different areas needing input and direction from financial institutions.

Branding 15

Branding Resources Community social media 15