Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy
PYMNTS
SEPTEMBER 20, 2018
With nearly 5,000 customers, Marketo combines planning, engagement and measurement capabilities into an integrated B2B marketing platform. The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B, and puts Adobe Experience Cloud at the heart of all marketing.”.
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