Sat.Jun 15, 2019

Remove millennials-social-media
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Adventure Travel And Beyond — Summer Vacation’s New Norm

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That gain, according to the report, is largely driven by social media savvy Gen Z consumers, who tend to exert a larger than expected amount of sway in bookings. More than half of parents and grandparents also said their Gen Alpha family members attempted to influence family trip planning by showing them online and television media.