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What Your Digital Commerce Strategy Means to Your Company

Perficient

First, You’ll Need a Strategy. There are many versions of the famous quote that says, “Strategy without execution is a dream, and execution without strategy is a nightmare,” but the intent is clear – a sound strategy is required to achieve expected results. Our Key Takeaways with Strategy.

Strategy 491
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Four strategies for consumer payments growth in 2023

Accenture

In “Payments gets personal—strategies to say relevant,” our report on an Accenture survey of 16,000 payments customers across 13 different countries, we revealed how the return of meaningful interest rates is interacting with… The post Four strategies for consumer payments growth in 2023 appeared first on Accenture Banking Blog.

Strategy 423
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Mastercard ties growth to digital strategy

Payments Dive

The network is advancing technologies to let consumers and businesses more easily use its cards, after doubling the number of merchants that accept them over the past five years.

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How banks can reimagine a winning loyalty strategy

Accenture

And while the… The post How banks can reimagine a winning loyalty strategy appeared first on Accenture Banking Blog. According to recent Accenture research, banking customers view loyalty as a two-way street: they are open to being loyal to one primary bank, but they want their bank to recognize and reward this loyalty.

Strategy 285
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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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The Gap in Strategy

Perficient

I’m going to focus a few posts on strategy. As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company. They tend to get lost in the implementation of their business strategy and devolve too quickly into ineffectual tactical projects. Delays occur.

Strategy 322
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The Importance of PIM for your B2B Marketplace Strategy

Perficient

When thinking about B2B ecommerce go-to-market strategy and revenue growth, it is essential to focus on not just the primary web stores, but also to take into account various other e-channels such as point-of-sale, EDI, dealer portals, and of course, can’t forget about the marketplaces. PIM and Marketplaces: The Perfect Mix.

Strategy 508
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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MLOps 101: The Foundation for Your AI Strategy

Many organizations are dipping their toes into machine learning and artificial intelligence (AI). However, for most organizations embarking on this transformational journey, the results remain to be seen. And for those who are already underway, scaling their results across their organizations is completely uncharted waters.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. Here’s what’s covered: How data-driven marketing drives the customer experience. The most challenging obstacles to data-driven marketing success.