Motivations in Modern Banking. Beyond the “Who”: Understanding Why Consumers Respond in Certain Ways.

On-Demand Webinar

Motivations in Modern Banking. Beyond the “Who”: Understanding Why Consumers Respond in Certain Ways.

"Consumers are going digital" is a phrase we hear all the time—but is it really as simple as that?

Diebold Nixdorf partnered with NielsenIQ to survey 12,000 financial consumers across 11 countries to find out what they really want in a bank. Their answers led to the identification of five consumer segments. Each one is distinct in their core motivation, offering a "why" that you can use to start designing more meaningful experiences.

During this webinar, our experts:
• Share global research findings and four (4) key takeaways you can embrace, now
• Take a deep dive into the motivating factors that drive the five (5) Banking Tech Types and what to consider when developing your customer journeys strategy
• Explore how various financial institutions are applying these findings to their business to improve outreach, win loyalty, gain operational efficiency – and differentiate themselves from the competition

Meet the speakers

Scott Anderson
Vice President, Brand Marketing,
Diebold Nixdorf

As VP of Brand Marketing, Scott is the connection point between our customers and the Diebold Nixdorf brand and how it is represented in the market through digital assets, market intelligence, customer engagement and account-based marketing. Scott has held roles in banking software sales, product management and global consulting services. Prior to Diebold Nixdorf, Scott spent 12 years at a top chartered bank in Canada.

Anja Popp
Senior Analyst, Global Market Intelligence
Diebold Nixdorf

Anja Popp has 20 years of experience in marketing, research and communications, and currently serves as a senior analyst supporting market intelligence and consumer research for Diebold Nixdorf's global marketing organization. She joined the German branch of Diebold Nixdorf´s banking business in 2002 supporting local strategy development and driving various marketing and business development projects and programs. In 2010, she became part of the global marketing and communications organization where she has held international leadership roles in marketing and research.

Simon Powley
Head of Advisory Services
Diebold Nixdorf

Simon Powley has over 20 years of experience in retail and small business banking, fintech partnerships and consulting. In his role at Diebold Nixdorf he is responsible for creating solutions for clients on optimizing branch performance, transformation and execution of emerging technology. Prior to joining Diebold Nixdorf, he held executive retail banking positions for Bank of America and served as Chief Retail Group Manager for Washington Federal N.A. His experience also includes a senior leadership position at Vantiv.

GET YOUR FREE COPY

Have an account? Login Now


By clicking the button above, you agree to our Terms of Service and Privacy Policy and to allow your personal information to be shared with the sponsor of this content. Your information will NOT be shared with anyone else.

Already a member? Sign in below.

  or register now

Forgot your password?


You may sign into this site using your login credentials
from any of these Networld Media Group sites:

b'S2-NEW'