Improving Your Bank's Digital Experience

Many of the nation's top-tier banks are inching along the adoption curve and redefining themselves as fintechs. With many drawing the spotlight as market darlings, fintechs – led more often by tech whizzes than bankers – are revolutionizing banking through targeted applications of rapidly emerging technologies. In bare bones terms, the fintech mission is to find better ways to do business, whether it's through a consumer-facing capability or a backend process. Success lies in carving out a niche by providing sharply focused solutions, usually to a pain point (or two) that regularly frustrates consumers.

The banks that will thrive in this new digital ecosystem are those that understand what customers are looking for, anticipate that need, and find the most innovative way to meet that need with specific products, services and capabilities.