article thumbnail

Connecticut AG Launches Antitrust Probe Into Amazon’s eBook Business

PYMNTS

Connecticut Attorney General William Tong is launching an antitrust probe into how Amazon runs its eBook business, the Wall Street Journal (WSJ) reported on Thursday (Jan. This is Connecticut’s second look into Amazon’s eBook unit. Amazon had a 76 percent market share of all eBooks sold in the U.S.

eBook 174
article thumbnail

Walmart Launches eBook Service To Take On Amazon

PYMNTS

Walmart announced Wednesday (August 22) the launch of its new eBook service dubbed Walmart eBooks by Rakuten Kobo, which provides customers with access to an all-new digital catalog of books in the stores and online. The move on the part of Walmart comes as its trying to take on Amazon.com in the retail market.

eBook 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Scribd Turns The Page On eBook Subscription Fatigue

PYMNTS

This edition of the Subscription Commerce Tracker highlights the latest developments in the subscription market, including why some content platforms are fighting consumer fatigue by shifting away from plan limits while embracing bundled services. By some accounts, the clothing subscription and rental market is on track to reach $1.85

eBook 158
article thumbnail

Walmart Teams Up With Rakuten To Offer 6 Million eBooks, Grocery Delivery

PYMNTS

The collaboration between Walmart and Rakuten will focus on online grocery delivery in addition to eBooks, industry news source Chain Store Age reported. Beyond groceries, the partnership will allow Walmart to sell eBooks, audiobooks and eReaders from Rakuten Kobo in its brick-and-mortar stores as well as through its website in the U.S.

eBook 108
article thumbnail

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits.

article thumbnail

Interest rate forecasts in today’s market: Planning your ALM position

Abrigo

This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market. Markets move in unpredictable ways when least expected. This happens when market expectations are for a reduction in inflation or a flight to safety.

Marketing 195
article thumbnail

Kiosks Flourish In International Markets

PYMNTS

News recently emerged that Amazon wants to roll out kiosks in India that will enable consumers to purchase hardware, including its Kindle eBook reader, the Echo, its smart speaker and the Fire TV Stick. Consumers can expect more kiosk action coming from India, China and other international markets. Asia Appeal. Kiosk Spending.

Marketing 158
article thumbnail

ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

article thumbnail

The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

article thumbnail

Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

article thumbnail

3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

article thumbnail

How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.