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Digital Exercise Brands Get Pumped Up As In-Person Fitness Loses Muscle

PYMNTS

With athleisure brands like Lululemon doing better than expected numbers on the strength of “lockdown chic”— running shoes and yoga pants — trendlines continue to point to permanent digital shifts in how we do fitness. As PYMNTS reported in early July, the ongoing consumer lockdown led connected-bike company Peloton to register $524.6

Exercises 206
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Deep Dive: Buy Now, Exercise Now, Pay Later

PYMNTS

Exercise can help individuals maintain both their physical and mental health, and there are myriad options available for fitness beginners and enthusiasts alike. Millennials could be the most fitness-oriented generation the world has seen, with 76 percent of them reporting that they exercise at least once a week.

Exercises 141
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Will Exercise Junkies ‘Save’ The Smartwatch?

PYMNTS

In fact, the smartwatch industry remains very much a niche and specialized market, one that Apple and other brands and retailers have not done a very good job capitalizing on or monetizing so far. The activity tracker became the device of choice for the middle-aged consumer looking to get in better shape by starting an exercise routine.

Exercises 100
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Why No Brand May Be The Best Brand

PYMNTS

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100
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Your Guide to Healthcare Journey Maps

Perficient

And they’re exercising their rights as healthcare consumers to choose the health systems that give them the most ease in navigating their healthcare needs. Healthcare is also undergoing a retail revolution – with places like Amazon, CVS, Walgreens and others disrupting how patients receive care.

Exercises 332
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‘Buy Now, Pay Later’ Combats COVID-19 With Payment Options

PYMNTS

We pay a price for not exercising, but conversely, gyms and online classes aren’t free of charge. Originally designed for consumer products, BNPL terms are expanding to all manner of things, including home exercise. percent of the population exercising for 30 minutes a day at least three times a week.

Exercises 173
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Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

PYMNTS

In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The world of personal fitness might never go back to a time where brick-and-mortar gyms were the central hub of exercise.

Exercises 195