Why Branch Building (Sometimes) Makes Sense
Celent Banking
JUNE 22, 2017
The Italian cruise ship Costa Concordia capsized and sank after striking an underwater rock off Tuscany, in January 2012, resulting in 32 deaths. The ship, carrying 4,252 people, was on the first leg of a cruise around the Mediterranean Sea when the disaster struck. Did the captain of the Costa Concordia care about the average depth of the ocean when he ran his ship aground?
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