Welcome to the second installment of Banking Billboard Strategies.
In this episode, we have a bank that can't decide what it wants to be when it grows up. Does it want to be best price? Or best service? Undecided? No worries. Go for both! There is nothing like draining the treasury by investing in top notch personnel, systems, and processes, and charge little for the effort. I can't think of a business that has succeeded with this model, but maybe one will come to me.
Do you know any financial institutions that are making this work?
~ Jeff
There are hundreds of banks and credit unions trying this "spray and pray" approach, but I can't think of a single one making it work.
ReplyDeleteYou can tell Shannon that she nailed it!
Hundreds? You're a conservative man Jeffry. I would have put it at thousands. Perhaps you are referring to the ones that admit it? :)
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